November 4, 2006, 12:11 pm

Nursing: Thinking Different From the Start

I love Apple Computers. I am a MacAddict.

All I need is the air that I breathe…and a MacBookPro..

It isn’t surprising that I found the “Think Different” ad campaign of the 1990s to be sheer genius.

You don’t find too many commercials that inspire. The text gave me goosebumps.

So, when I came across a transcript of the Apple “Think Different” commercial, this is what came to mind.

The following text was written for Apple by an ad agency TBWA\Chiat\Day in the late 1990s. I wish I had the names of the individual writers. They deserve credit.

I borrow the text to use here in a homage to the nursing profession.



Here’s to the crazy ones.

The misfits.

The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They’re not fond of rules.


And they have no respect for the staus quo.

You can praise them,

Disagree with them,

Quote them,

Disbelieve them,

Glorify or vilify them.

About the only thing that you can’t do…

…is ignore them.

Because they change things.

They invent.

They explore.

They imagine.

They create.

They heal.

They inspire.


They push the human race forward.

Maybe they have to be crazy.

While some may see them as the crazy ones,

We see genius.

Because the people who are crazy enough

To think that they can change the world,

Are the ones who do.


So here’s to the crazy ones.

To women who had the courage to shape nursing into the educated, caring profession it is today.

To the men who had the guts to buck the system and fight for their place in the nursing profession.

I’m proud to call myself a nurse.

And who knows?

Perhaps someday they’ll call me one of the crazy ones, too.

It would be an honor.


(Pictured: Florence Nightengale, Clara Barton, Mabel Keaton Staupers, St. Camillus of Lellis, the Patron Saint of Nursing is a man! See, guys! He has your back! Dorothea Dix and Queen Alexandra of the United Kingdom (Alexandra of Denmark).)


  • ChiaLing81

    November 4, 2006 at 9:11 pm

    Beautiful. I love it.

  • Peggy

    November 4, 2006 at 9:29 pm

    Yeah, we do celebrate those oddballs, but generally only after they’re long dead.

  • Mother Jones RN

    November 5, 2006 at 2:40 am

    Wow, Kim, that’s the best post I’ve ever read. Thank you.


  • Dr. A

    November 5, 2006 at 9:13 pm

    I think different – iMac at home, iBook for the road, and Mac Mini at work, and iPod for everywhere else. Oh yeah, great rest of the post as well – very thoughtful.

  • greenie

    November 6, 2006 at 9:09 am

    Your site is on my Favorites. I am a nursing student. Your passion for the profession is evident and your posts are inspiring.
    Thanks for the great writing.

  • beastarzmom

    November 6, 2006 at 11:19 am

    Wow – super great.
    Almost makes me want to get back to the bedside.


  • Sid Schwab

    November 6, 2006 at 8:45 pm

    Fellow macaddict: iMac, new Macbook, several iPods. Just talked my brother in law into a Macbook; son and nephew have them already. If I had the time, I’d fool around with iMovie and Garageband.

  • oncRN

    November 7, 2006 at 9:17 am

    this is beautiful and inspiring and belongs in a nursing school commencement address.
    awesome post.

  • Hannah

    November 8, 2006 at 12:37 pm

    I love quotes by Clara, Florence, Dorothea and others when they talk about doing what’s right, not what’s “done.”

    I quoted them and others in a paper I just did (on mental health nursing) and this was a nice dessert after writing–to just read!


About Me

My name is Kim, and I'm a nurse in the San Francisco Bay area. I've been a nurse for 33 years; I graduated in 1978 with my ADN. My experience is predominately Emergency and Critical Care, and I have also worked in Psychiatry and Pediatrics. I made the decision to be a nurse back in 1966 at the age of nine...

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