This looks like it’s a late ’60s, early ’70s ad.
Did people really believe this back then?
Personally, it makes me want to use an emesis basis for it’s appointed purpose.
It’s not the nurse.
She’s totally cool.
Superb cap ( a real 10/10 on the ECRS*), great photograph.
It’s the thought that Blue Cross isn’t in business for the profits.
I’m not sure where they are putting all the money they make, but they sure aren’t giving it to my primary physician, who doesn’t even take patients with Blue Cross insurance any more.
Give me the proverbial break, here.
[*ECRS: Emergiblog Cap Rating Scale]
Are you a nurse?
Then you are a nursing advocate.
The question is: are you advocating for or against the profession?
To paraphrase an old Police song: every move you make, every step you take…
…someone is watching you.
What message are you sending?
Maybe you are a pro-nursing advocate.
If you’re like me, you write about nursing. No need to put a gloss on it. It’s a hard, demanding profession.
Perhaps you can’t stand to see nursing portrayed unrealistically and you write letters to television producers, advertisers and newspaper editors, telling it like it really is.
You might be insulted by nursing stereotypes. The sexy nurse. The old hag nurse. Nurse Ratched. Major Margaret Houlihan. The nurse-as-handmaiden. The nurse as doctor’s sidekick. The airhead nurse. So, you do your best to get your voice out there and get insulting advertisements pulled that stop ad campaigns in their tracks.
Political action may be your thing. You picket the state capitol and chant slogans to promote staffing ratios. You are active in your state nursing organizations and in your specialty organizations. You collect signatures on petitions that will put health care issues on the ballot. You debate the pros and cons of a single-payer system with everyone who will listen in your county, your state and even in Washington and you know what you are talking about.
And maybe you don’t do any of those things.
Maybe you have a smile for your patients. You make them comfortable. You might go above and beyond the call of duty for a patient. You demonstrate just by doing your job the amount of intellect and education required for the profession.
Got nursing students in your unit? You precept one. You make her feel confident about her abilities. Prove to her that nurses really do not eat their young.
You tell the ten-year-old patient in the ER with a laceration who says he wants to be a doctor to remember he could choose to be a nurse. And tell him why that’s a good thing to consider.
Any of the above are examples of advocating for nursing. We all have different styles, but all these things are important.
Then again, you may be advocating against the nursing profession.
Every time you act like you are bored stiff with your job or act bothered when a patient, doctor or family member makes a request.
Every time you treat a nursing student like they are invisible, or an inconvenience.
Every time you let a doctor scream/yell/throw things and make sarcastic comments about you individually or nursing as a profession and you don’t take action.
Every time a young person mentions they might want to be a nurse and you answer, “Dear god, don’t even think about it!”.
Every time you just accept stupid management decisions without making your opinion known.
You are advocating against the nursing profession and decreasing the stature of nursing in the eyes of management, medicine, your future colleagues and the general public.
You might not even realize you are doing it.
A personal ancedote: my 17-year-old daughter is taking Anatomy and Physiology as a senior in high school next year because she thinks it will be interesting.
“Rebecca!” I said, surprised at this sudden interest in science. “You could decide to be a nurse, you know!”
“Mom,” she replied. “Why? You hate your job!”
I thought I’d been punched in the throat.
Even with my increased enthusiasm for my profession, even though she is aware of my blogging and even though she sees me going back to school at my age for an advanced degree in nursing, that isn’t what the term “nursing” brings to mind.
When she hears “nursing” she thinks: frustrated, burnt out and exhausted.
Because she heard it. She saw it.
That’s the vibe I gave off.
I was not an advocate for my profession at times. Even in my own home
And that is what my daughter associates with nursing.
Are you for nursing or actively working against yourself and the future of the profession?
Your actions. Your lack of action. Your speech, both in and out of the hospital. Your expressions. Your responses.
You are an advocate for or against nursing every minute of your life, whether you realize it or not.
Which is it?
The good news is that it is never too late to change.
I can vouch for it.